Toyota C-HR - First look at the sophisticated design of the new crossover

Toyota C-HR - First look at the sophisticated design of the new crossover

“C-HR puts Toyota in a strong position in the growing C-crossover segment. Its goal is to start a new direction in the segment by changing its boundaries. So we decided to make it unique: with our own personality and completely original.” - Kazuhiko Esawa, Chief Designer, C-HR

With a design that sets it apart from other Toyota models and in its own segment, the ground-breaking C-HR - or Coupé High-Rider - embodies Akio Toyoda's determination to promote design freedom and engineering innovation to achieve eye-catching design and an incomparable driving experience. pleasure.

Toyota C-HR largely retains the features of the concept models that attracted public attention at the exhibitions in Paris (2014) and Frankfurt (2015). Its coupe-like silhouette is a testament to the designers' determination to create a new style that stands out from other Toyota models and to give a new direction to mid-range crossovers.

With C-HR, Toyota is aiming for a clear and distinct customer profile. These emotion-driven customers stand out for their individuality and are the first to embrace and experience innovation. Style and quality are their main motivating factors for every purchase, and cars are an extension of their essence.

Inspired by meeting these customers, C-HR Chief Engineer Hiroyuki Koba focused his efforts throughout the development process to meet their expectations with high demands on design and material quality.

The unique nature of the Toyota C-HR demonstrates the flexibility that Toyota's new TNGA (Toyota New Global Architecture) global platform gives vehicle developers in three key areas - design, powertrain and dynamics - allowing them to expand their capabilities in the growing crossover segment.

Pre-sale activities will begin in September, and the first cars will reach owners before the end of the year. Located between Auris TS and RAV4 (, C-HR is expected to sell more than 100,000 vehicles a year.

A new design direction in the crossover segment

“Crossover owners expect something special that traditional SUVs cannot offer. They need a higher seating position, but not the angular shape of an SUV. They also need a nimble and maneuverable car. With the C-HR, we want to introduce new values into the C-crossover segment, and these innovations are based on the strength and reliability inherent in crossovers. But instead of making dynamic SUVs, we created a dynamic car with SUV features. - Kazuhiko Esawa, Chief Designer, C-HR

The debut Toyota C-HR with its distinctive styling brings a new sense of dynamism and sensuality to the crossover market. Measuring 4360mm long, 1795mm wide, 1555mm high and with a wheelbase of 2640mm, the finished car retains the looks of the concept model first shown at the 2014 Paris Motor Show. was very well received by potential customers.

The coupe-like silhouette of the C-HR is further emphasized by the integrated rear door handles between the C-pillar and the roof, as well as the sporty character of the elegant roof in the large aerodynamic spoiler.

At the rear, the heavily sloping cab line ends with a raised tailgate that provides access to the trunk. This contrasts sharply with the raised and wide fender flares, giving the car a confident and stable position on the road. Finishing off the slanted silhouette are the iconic boomerang taillights that give the C-HR a unique identity.

Exquisite interior design and high quality materials

“Our goal at the Toyota European Design Center was to create a unique style that is modern and sensual at the same time. The uniqueness of the interior design of the C-HR is based on the stable integration between "emotional materials" and "innovative details". - Alexandre Gomier, ED2 Design Center

Part of an entirely different design direction from Toyota, the interior is a new design concept that combines high-tech functionality with sensual and contemporary style. It combines a driver-oriented cab with a spacious and wide compartment. A cozy and welcoming feeling of space is created by the impeccable line of the instrument panel, the continuing line of the front doors with stylish ornamentation and the black piano lacquer panel.

The driver-oriented cab combines innovative details and intuitive high technology. The entire instrumentation—buttons, switches, 8-inch touchscreen infotainment system, and an updated infotainment system with improved connectivity—is slightly geared towards the driver's position. Combined with the asymmetric design of the center console, all this provides the driver with convenient access to all controls. appliances while allowing the passenger to control them.

To reinforce the link between interior and exterior design, many of the buttons are shaped in the same way, reflecting the diamond-shaped motif of the car's exterior shape. The same diamond shapes can be found on the inside of the doors, on the headlining, on the front speakers of the JBL audio system, and even on the analog gauges on the dashboard. This wonderful interior design will be available in three color combinations - dark grey, black/blue and black/brown.

Equipped for even the most demanding customers - Toyota C-HR is equipped with a wide range of equipment to suit customer needs.

Toyota Safety Sense is standard on all equipment levels as part of Toyota's safety program. It includes the now familiar Pre-Collision system (with pedestrian detection), adaptive cruise control, lane departure assist, automatic low/high beam switching, and traffic sign recognition (the latter not available at the lowest trim level).

At the top level, customers will also get heated seats, keyless entry and start, tinted windows, leather and textile combination interior, Toyota's revolutionary S-IPA (Simple Intelligent Park Assist) parking system, 18” alloy wheels, JBL audio system, navigation system, LED headlights, etc.

Sounds like a concert hall

Custom-designed for the C-HR, JBL's premium audio system includes an 8-channel 576W stereo amplifier and 9 speakers, including 2 of JBL's newly patented acoustic waveguides (also known as tweeters).

Since various interior elements such as windows, upholstery, seats, and the structural rigidity of the material from which the speakers are made can significantly affect the sound quality, JBL and Toyota engineers began their cooperation from the very beginning. start of model development. The quality inherent in the philosophy of both companies has led to the creation of this uncompromising, specially designed for the C-HR, high-quality audio system.

State of the art drive

The Toyota C-HR has engines that are built to deliver the enjoyment and driving experience that its customers expect. This is best demonstrated by the full hybrid drive, unique in its segment, whose performance guarantees uninterrupted driving pleasure.

Powered by Toyota's latest generation hybrid powertrain, the C-HR emits CO2 emissions of just 85g/km - an unattainable result for this segment - and an extremely low fuel consumption of 3.7L/100km. This new hybrid unit with 90 kW / 122 hp not only more efficient and lighter than the previous generation, but also provides a more dynamic driving experience. The changes made contributed to the achievement of a thermal efficiency of 40% - the best result in the world for gasoline engines.

The C-HR is also available with the new 1.2-litre turbocharged petrol engine known from the latest generation Auris. 85 kW / 116 hp With 185 Nm of torque, this engine emits just 128 g/km of CO2 at a combined consumption of 5.7 l/100 km. It is available in 6-speed manual and automatic continuously variable (CVT) transmissions. Equipped with CVT versions, both front wheel drive and all wheel drive (AWD) are available.

Toyota Motor Europe NV/SA (TME) is responsible for the wholesale and marketing of all vehicles, parts and accessories for Toyota and Lexus, and for Toyota's manufacturing and engineering activities in Europe. Toyota employs around 20,000 people directly in Europe and has invested more than 8 billion euros since 1990. Toyota operates through a network of 30 national offices in 56 countries, around 3,000 sales offices and 9 factories. In 2015, Toyota recorded 874,000 sales of Toyota and Lexus vehicles in Europe.

Toyota Balkans Ltd. is the official importer and distributor of Toyota and Lexus brands in Bulgaria. The Toyota brand has been present on the Bulgarian market since 1993 and Lexus since 2007. Over the past 22 years, Toyota has been able to establish itself as one of the leaders in the Bulgarian automotive market with an impressive, longstanding dealer network of 15 offices in 14 cities.